Twitter, like most social media platforms, is very easy to use. But most people using Twitter have #noclue #noidea #nosense #ofhow #andwhy #orwhen #touseit.
I, for one, have been one of those people.
As an entrepreneur and home-based business owner, I (like you) recognize that Twitter can be a powerful tool. Currently, there are well over 100,000,000 Twitter accounts in the U.S. alone (and about 5-6x more worldwide). This means that there is an audience out there. Someone, somewhere may care about what I have to say or what it is that I’m selling.
No matter what you’re selling or promoting, this is true for you and your business as well.
That’s the good news.
But the question is this: How, exactly, do you use Twitter to grow your business and brand?
Let’s look at 5 Twitter Rules to help you get started.
Trendjacking is what you are trying to do when you piggyback off of currently discussed conversations on Twitter. The problem is, most people think they are being clever and cute and hope that somehow this will get people to notice you.
The trick is to not try to be creative and start your own trend. Instead, look for the trends that are happening already and use what’s being discussed already. For example, the hashtag #YouHadMeAt was trending this morning. Your job would be to take a relevant, high quality picture of your brand or business and relate it to that hashtag and conversation. You’ve now just entered the online conversation and will get looks by people who are following that trend. That’s the goal.
Seriously. This is bad form. If you’re an amateur and you don’t really care about building a brand or enhancing your business, then by all means, feel free to do this. Your mom and the four other people following you probably think it’s clever and funny.
However, if you want to be taken serious, learn the rules. Like this one.
The most common mistake on Twitter is that people see it as a platform to just talk. You have 140 characters to say what you want to say and then leave. While this may be true for others, it should not be true for you.
Listen to what’s being discussed. Find what’s happening in the world and engage it with content that is relateable. Add something of value that people will enjoy, find helpful, entertaining, or interesting. Find unique ways to share who you are, what you do, what you have to offer with your business. In the end, it is all about making people want to hear what you have to say. They will. But only if you learn to be a better listener first.
Another common mistake that people make on Twitter is to post irrelevant or sloppy pictures. You’ve seen them before. They look like they were taken from someone who has no idea what they’re doing. This makes them look cheesy, uninteresting, and people will not be impressed or willing to engage with what you have to say. They are moving through Twitter at warp speed and will only slow down if something catches their eye.
The saying is true: “A picture is worth a thousand words.” This is good news on Twitter. Why? Because you only have 140 characters but want to say 1,000 words! You can a lot more if you will follow this rule and choose your pictures wisely. You don’t have to have professional photos. Just crop them, edit them, and choose them wisely with your audience in mind. Ask yourself: “Would this picture make me want to stop and know more?” If so, other people may want to as well.
One of the biggest mistakes home-based business owners and entrepreneurs make is thinking that they need to sound and act like big businesses. This is not the case. At all! In fact, the power of social media is that people want something real. They don’t want canned, boxed replies or advertising. The whole point of social media is to cut out the fake and find what’s real.
It is crucial that you speak the language of the audience you are targeting. If your target audience is young kids, be true to that audience. If you’re in your 60’s and trying to “sound hip”, you won’t. Be you. Be authentic. Let your words and voice on Twitter reflect who you are and why your audience can benefit from what you do or offer and you’ll be just fine. No one likes to be fooled or revealed as a phony. So don’t be one. #yadig?
Help us out! What is one thing you’ve learned or done with Twitter that has helped you grow your business? Please comment and share below.