How to Create a Crystal-Clear Proposition or Value Statement for your Business

Help your audience know who you are and what you do.

Creating a Proposition Statement is critical to the success of small business owners.  It lets customers or prospects know exactly why they should consider their services or help.  Yet it is one of the most under-valued and unused tools by most entrepreneurs.  Skipping this is kind of like skipping step #1.  It’s a bad idea and creates a bad foundation to build off of.  Not only that, but starting or operating a business without a crystal-clear Proposition Statement creates confusion and unclear expectations for both you and your audience.

Creating a Proposition Statement

All of this, thankfully, can be avoided.

But before we get to that, though, I want to give credit where credit is due.  One of my mentors (I have a few) is a guy in Nashville, Tennessee, named Michael Hyatt.  (Click on his name to find out more about him. He’s awesome!)  No matter what business you are in, you should become familiar with Michael and follow him and his team.  They have helped and guided me so much in my entrepreneurial endeavors and I know they could do the same for you.  He is the one who introduced me to what I’m about to share with you here.  It is easy to understand and can make all of the difference in the world when it comes to sharing what you do and why your audience or customers should care.

So here are the 4 parts to creating a crystal-clear proposition statement for your business. (more…)

How to deal with death.

And how it helps you live a better life.

Death is guaranteed.  An abundant, full, thriving life is not.

In this short video, I share my thoughts about both and how Memorial Day and the passing of two friends in our community has caused me to remember to focus on what really matters most.

Question: What are you doing to embrace life more fully in the midst of certain death? You can leave a comment by clicking here.

4 Reasons Your Business May Fail

HINT: You may want to share this with your teams and business partners.

As a home-based business owner, this conversation is near and dear to me.  I am an entrepreneur (like many of my followers and Tribe).  I love the challenge of trying to grow something from nothing and build it into a successful enterprise.  But it is not easy and most people will, sadly, fail to make it work.

Why Businesses Fail

Whether you have a home-based business or a brick-and-mortar one, it doesn’t really matter.  Owning your own business is really hard work.  It will test your mettle and push you to new limits.  It can be the highest of highs and the lowest of lows.  Often on the same day!  The roller coaster ride that comes with owning a business is simply a reality of what you signed up for when you opened up your shop.

So grab your doggie bags if you’re feeling queasy and pull up your big-boy (or big girl) pants and make sure it’s not your business that is next to fail.

Here are 4 reasons that many do and what you can do to make sure it doesn’t happen to you. (more…)

Follow the Leader

5 Leaders You Should Follow

Do you remember when you were a kid and you used to play the game, ‘Follow the Leader’?  That was a great game!  Everyone would take turns directing their friends to do whatever they did.  If they walked in a zig-zag, so did you.  If they jumped up and down, you would too.  Whatever the leader did, you followed it up by doing the exact same thing.

5 Leaders to Follow

I want to help you play the game again.  But this time, as adults who are trying to thrive in every area of their lives.

Here’s how it works:

I will give you 5 people who I like to follow and mimic.  These are leaders who specialize in specific areas of life or business that, I believe, can help you thrive in your business and life. 

The idea is simple:  watch what they do and how they do it, and then do the same.  That’s it!

But before I share who these people are and why you may be interested in following them, I want to share this quote from Jim Rohn.  I hope this will help encourage you to consider carefully who you follow.  Here’s what he said:

“You become the average of the five people you spend the most time with.”

Think about that.  You are already playing ‘Follow the Leader’ but you may not have even realized it!  You think, talk, act, and become like those you surround yourself with.  Who you follow makes a HUGE difference in the direction and quality of your life. 

So, let’s look at five people who may be worth following.  (more…)

3 Ways to Create Lasting Change

How to win in business and thrive at life!

I’m going to make an assumption.  I am going to assume that there are things in your life that you would like to change.  Maybe about your finances, your business, your health, or your marriage.  Be it big or little, I bet change would be welcomed in certain parts of your life.  But creating change can feel like trying to move an immovable object, can’t it?

3 Ways to Change

How do I know?  Because I have things that I’d like to change, too!  So I’ll let you in on a little secret that I have discovered.  I hope this helps.

It is not going to be easy!

Change is hard!  If it wasn’t, we’d all be exactly how we want to be and where we want to be in life.  But obviously, this is not the case.  (otherwise, why read something like this, right?!)

To understand why change is so difficult for us (and more importantly, how to do something about it that works!), we have to understand a few important things.  (more…)

Balance is Bogus

Why Focus Matters More

Balance is something that is hard to come by for most people.  In fact, here’s a suggestion:  forget trying to find balance in your life.  I’m serious.

Focus is Better Than Balance

The idea and suggestion of “finding balance in your life” sounds like such a good idea.  We even feel more peaceful and relaxed when we think about a life that has everything compartmentalized and in its proper place.  (At least I know I DO!) But here’s the problem:

Balance is Bogus.

When you think of it, balance is the idea that we can do everything that’s needed to be done in equal and proper proportions.  But that, my friends, is simply not possible.  There’s not enough hours in the day.

Instead of pursuing balance, I have a proposition for you. 

Focus more on focusing on less.

You may want to re-read that and make sure you understand what you read.  The point is that people who achieve greatness understand an important truth that many of us seeking for balance miss.  That truth is this:  life is not best when balanced.  Life is best when we are driven by what matters most and by spending disproportionate amounts of time on those things.  It’s true!  Ultra-successful people in all walks of life have figured out that greatness is a matter of massive action in the direction of what matters most. (more…)

5 Twitter Rules You Must Follow

Do YOU know the Rules?

Twitter, like most social media platforms, is very easy to use.  But most people using Twitter have #noclue #noidea #nosense #ofhow #andwhy #orwhen #touseit.

5 Twitter Rules

I, for one, have been one of those people.

As an entrepreneur and home-based business owner, I (like you) recognize that Twitter can be a powerful tool.  Currently, there are well over 100,000,000 Twitter accounts in the U.S. alone (and about 5-6x more worldwide).  This means that there is an audience out there.  Someone, somewhere may care about what I have to say or what it is that I’m selling. 

No matter what you’re selling or promoting, this is true for you and your business as well.

That’s the good news.

But the question is this:  How, exactly, do you use Twitter to grow your business and brand?

Let’s look at 5 Twitter Rules to help you get started. (more…)

6 Steps to Being More Productive

‘Productive’ doesn’t always describe your day, does it?  It can be hard for all of us.  My wife and I both work in a home-based business and you would think that it would be easier to be productive.  Well, it might be- if it wasn’t, well…at our home!  Let’s face it, there are plenty of distractions every day for every one of us. Getting stuff done is a job in and of itself.

How to be more productive

Take the conversation I had with my wife last night, for example.

We finally had a few minutes to sit down together, uninterrupted.  It was around 9:00pm.  I asked about her day and the late meeting she had just attended and then we discussed our plans for the next day.  We had recently discussed some goals and how we were “really going to stick to them this time!”.  I asked her if she’d hit her goal for the day.  Her response will probably sound familiar:

“I got nothing done!  Absolutely nothing.  It has been a non-stop day today!”

Have you ever said that or felt that same way?  Why is it so stinking hard to get stuff done!?

If you’ve said these same things or felt the same way (and I’m guessing you have!),  then hang in there. There is hope.   (more…)

3 surprisingly easy ways to motivate prospects

The Power of Great Questions

Do you know what motivates prospects to buy from you?  Do you think it would be good to know?  Me too!

3 Ways To Motivate Prospects

Consider this scenario:  You have a prospect that you are talking to and you’ve been waiting for them to connect with you for what seems like forever.  It’s finally happening and you are so excited.  This may be your big shot!  Then you realize that you’re missing something very important…

You have no idea what it is that they really want!

Sure, they’re chatting with you and they know what you’re promoting.  But do you what it is that motivates them to buy what you’re selling?

This is a big problem that many home-based business owners and entrepreneurs face.  But there is help.

I want to share some surprisingly easy things that the best salespeople in the world use to understand and motivate their prospects.

Its easier than you may think and will help your conversations with prospects to be more natural, genuine, and will show that you truly care. (more…)

Creating Rhythm In Your Business

Michael Jackson moves optional

Rhythm is a tricky thing for me.  I’m a non-dancing-white-boy.  But I am a wanna-be dancer, though.  It’s true, but I am horrible.  I have absolutely no rhythm!  Like, none whatsoever.  Creating rhythm is not easy for someone with two left feet. 

Creating Rhythm In Business and Life

Growing up, I had a buddy of mine who could dance.  I used to think he was so cool.  Okay, he’s still pretty cool.  But I don’t know if its for the same reasons as I thought back then.  What made him so cool?  He could breakdance.  I am a child of the ‘80s and, for a period of a few years, breakdancing was a big deal!  My friend would go to public events and our friend’s dad would pay him money if he would stand up in front of everybody and breakdance.  I thought it was totally radical! (shameless ‘80s plug!)

Me, on the other hand, I struggled to even slow dance.  I was the awkward kid with arms straight out on the girls hips, feet awkwardly moving side to side, feeling like an idiot the whole time.  Inside, though, I was Michael Jackson!  I wanted to dance.  I wanted to have rhythm.  But I don’t have it.  I’m the classic white guy who can dance while driving.  You know… I can shake my shoulders and bounce my head and really get into the music.  But make me stand up and try to dance – with my feet – and I look like an idiot.

I have no rhythm.

Maybe you feel like this in your life and business, too.  (more…)