If you haven’t read Michael Gerber’s E-Myth book (click the link to get it if you haven’t – it’s a MUST READ book for all entrepreneurs or people trying to differentiate themselves from their competitors) or if it’s been a while since you have read it, then check out this short (less than 5 minute) video. It can help you figure out what, exactly, you’re in the business of. It seems like a straightforward question – What product do you sell? – but it’s probably different than what you think.
Click play and see what I mean.